Objective
Create a compelling asset that showcases the ability to design high-impact,
performance-focused creatives used for paid social media platforms (Facebook, Instagram, and TikTok) targeting a millennial demographic.
performance-focused creatives used for paid social media platforms (Facebook, Instagram, and TikTok) targeting a millennial demographic.
Key points
Should be an eye-catching ad campaign, also needs to showcase the app.
Introduce the anger problem, analyze why it happens, and present a solution.
Introduce the anger problem, analyze why it happens, and present a solution.
Software used
✦ Figma
✦ Adobe Illustrator
✦ Adobe After Effects
Pop culture movie clips
(influenced by 90 and early 2000’s media/pop culture)
(influenced by 90 and early 2000’s media/pop culture)
Main concept - Clips of movies from 90’s and 2000’s relating to temper/anger/frustration.
Other possible concepts: Reality TV shows and stock footage.
Video ad 20/30 sec with the following structure:
● Pointing problem. Copy similar too “tired of this constant mood?” Showing a movie clip that adapts to that feeling.
● Explain the process and why it happens. Why/how our brain does what it does to feel temper/anger/frustration.
● Giving the solution. With Ahead app “You can learn how to overcome...” Start showing app features.
● Closing outro. Logo, CTA app store badge.
Other possible concepts: Reality TV shows and stock footage.
Video ad 20/30 sec with the following structure:
● Pointing problem. Copy similar too “tired of this constant mood?” Showing a movie clip that adapts to that feeling.
● Explain the process and why it happens. Why/how our brain does what it does to feel temper/anger/frustration.
● Giving the solution. With Ahead app “You can learn how to overcome...” Start showing app features.
● Closing outro. Logo, CTA app store badge.
Pros of producing this way:
● Fast and easy to produce. Finding various movies, clipping them, and adapting them to the structure. Easy to reproduce.
● Instant recognition by the target audience, from memorable movie moments.
● Recognizable in various languages.
● Fast and easy to produce. Finding various movies, clipping them, and adapting them to the structure. Easy to reproduce.
● Instant recognition by the target audience, from memorable movie moments.
● Recognizable in various languages.
Cons of producing this way:
Be careful and certain about copyright issues.
Be careful and certain about copyright issues.
Pop culture movie clips
(influenced by 90 and early 2000’s media/pop culture)
(influenced by 90 and early 2000’s media/pop culture)
Main concept - Clips of movies from 90’s and 2000’s relating to temper/anger/frustration.
Other possible concepts: Reality TV shows and stock footage.
Other possible concepts: Reality TV shows and stock footage.
