Software used: Figma, Illustrator, After Effects, and Lottie Files
The challenge of this project was to create an illustration that captures the diverse lives, experiences, and journeys of women.
The illustration would feature on the app’s welcome screen, which users see when they download and open the app for the first time.
The illustration would feature on the app’s welcome screen, which users see when they download and open the app for the first time.
The animation needed to feel subtle and fluid, bringing the illustration to life without being overly distracting or incorporating excessive movement.
The goal was to create a welcoming first impression while keeping the user's focus on the overall experience.
The goal was to create a welcoming first impression while keeping the user's focus on the overall experience.
Empty intro screen
Early sketches and elements explored during the development of the final animation.
As Clue was evolving its illustration style, I created two variations of the main illustration, transitioning from a more realistic approach to the well-known "Corporate Memphis" style.
Early sketch for old style.
Old style illustration. (Figma)
First iteration on early sketch in "corporate memphis" style.
Early sketch in "corporate memphis" style.
Updated "corporate memphis" style illustration. (Figma)
Everyday Life Elements. (Figma)
Final illustration composition and testing on the screen.
Final motion mockup. The decision was to animate only the elements around the characters.
