The campaign features two motion-led videos designed for subway environments:
a 5-second portrait video for MUPIs delivers an immediate, glanceable introduction to the Clue app tracker, using fast UI transitions to reflect the rhythm of hormonal changes, and a 10-second landscape video expands on this by showcasing key tracking features and visualizing the hormone cycle over time.
Relying entirely on movement and interface design, the campaign turns everyday commute moments into clear, accessible insights—positioning Clue as a science-backed, intuitive companion for cycle tracking.
5-second portrait
10-second landscape
